Vitruvian, a Perth, Australia-based in-home strength and personal training platform, raised a Series A funding round of USD $15m.
Backers included Larsen Ventures and Ten13.
The company intends to use the funds to expand its Trainer+ product.
Founded by Jon Gregory in 2012, Vitruvian is an integrated product and platform using artificial intelligence that adapts workouts to individual users in real time. The All Access monthly membership provides access to hundreds of classes from fitness coaches, goal oriented programs, the ability to create and share workouts, and advanced data tracking and performance insights.
The Vitruvian product packs 200kg of software-driven weight training into a slim, free-standing unit, meaning it can be stored away and doesn’t require third party installation. It also has double the resistance of its nearest competitor, allowing users to experience a product that is truly powerful and intelligent.
The second-generation Trainer+ was released in November 2021 and the initial manufacturing run sold out within three months.