Sat. Dec 2nd, 2023

Tripadvisor for lawyers: Norway-based legal tech TheLawyerGuide raises almost half a million funding

In order to gain a competitive edge, legal teams are spending more than ever on software solutions. 

Now, Norway-based legaltech startup which offers a platform for reviewing lawyers (similar to how Tripadvisor works) has raised €475,000 via a new share issue on the crowdfunding platform, which values the company at €4M. The round saw participation from 50 new shareholders. was first introduced as Advokatguiden in Norway in 2020 and has since grown to include Sweden, Denmark, Switzerland, and the Netherlands. The company will broaden its operations in 2023 to include the United States and a number of other substantial European nations. claims to list all national lawyers on its platform. Lawyers can claim their profile and add more details to it. The company makes money by showcasing the attorneys who pay for the service and by introducing those attorneys to potential new clients. The platform also provides lawyers with a web-based SaaS marketing suite.

Ali Ahmed, CEO of said, “We are ecstatic to have completed our first public seed round. We anticipate that the raise will

take us to profitability in several key markets, including Norway and Sweden. Later this year, we are also launching in the UK, Italy, France and the US. Eventually, further funding may be required, but this takes us far towards our goal of global expansion.”

Ali Ahmed is the general manager of and a former attorney. Erling Lken Andersen, an IT entrepreneur and former lawyer who founded the platform in 2020, was replaced by him when he was hired earlier this year. Ahmed is now in charge of’s international operations.

“Our goal is really to make into the world’s largest lawyer review platform. We have the technology, the skill set and the right people to get the job done,” added Ahmed.

“With more and more fake reviews everywhere, consumers need someone they can trust in the marketplace. Our aim is to make TheLawyerGuide that someone, and an essential part of a lawyer selection process.” has attracted nearly a million visitors since its launch in 2020 across its five live markets in Norway, Sweden, Denmark, Netherlands, and Switzerland.


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