Tally Technology, a Los Angeles, CA-based global fan engagement platform, closed a $4m seed funding round.
The round was led by Acies Investments.
The company intends to use the funds to continue to invest in its data platform, expand its operations, and build out a wider variety of game types.
Led by Brad Vettese, CEO, Tally Technology is a fan engagement and consumer data platform company that collects and segments consumer data for its team, federation, broadcast and brand partners using white-label mobile platforms. Founded as a free-to-play prediction game for brands, professional sports teams, leagues, and media platforms seeking a fan engagement platform, the company is now building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.
Over the past four years, the company has recorded over 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, CONCACAF, Ceara, and Atlético MG.
It was co-founded in 2018 by Super Bowl champion quarterback Russell Wilson.