Sterling Road, a San Francisco, CA-based venture capital firm, raised $20M for third fund.
LPs in Sterling Road Fund 3 include founders and top executives from Coinbase, Salesforce, Dropbox, AppNexus, BitGo, ChainLink, Meta, Google, and MobileIron.
Fund 3 will back pre-seed stage founders of B2B companies that have gone through its coaching program.
Led by Ash Rust, Managing Partner, the firm partners closely with founders before making an investment, supporting them in everything from goal setting to recruiting to fundraising and sales for a minimum of 3 months. Later, the firm makes a $250k investment.
It takes founders from idea to their first $1M in revenue. It has backed
- Car rental startup Kyte,
- Nova Credit, which has enables tens of thousands immigrants to use their international credit history,
- HR platform Knoetic