Nowadays Closes $7M Seed Funding Round
Nowadays, a San Francisco, CA-based health-focused plant-based meat company, raised $7M in Seed funding.
The round was led by Stray Dog Capital, with participation from Standard Meat Company, returning investors VegInvest Trust, Tenacious Ventures, Cornucopian Capital, and Good Protein Fund, as well as new investors Selva Ventures, Vanterra Accelerator Fund, FoodHack, Gaingels, Beyond Impact, Unpopular Ventures, and angel investors Rachel Mansfield, Varsha Rao, and Brandon Shainfeld, among others.
The company intends to use the funds to support commercialization of new plant-based chicken innovation, introducing additional products, including a plant-based chicken cutlet with a similar nutritional profile to its flagship nuggets, launching this summer on its website for national shipping and in select restaurants across the country, scale its proprietary whole-cut technology platform, and expand distribution in foodservice and launch into retail, including Whole Foods Market, later this year.
Nowadays specializes in the alternative protein category focused on accelerating the market shift toward healthier plant-based meats. Currently, the company offers crispy plant-based chicken nuggets that have a classic fried chicken taste and texture made with only seven sustainable ingredients. Nuggets are made with non-GMO yellow pea protein grown sustainably by US farmers; whole wheat flour; cold-pressed sunflower oil; maple fiber for texture; and extracts of both yeast and mushroom for a meat-like umami flavor. They boast 13g of protein with only 120 calories, no saturated fat, and 250mg sodium per serving.