Lure Life, a Los Angeles, CA-based CBD brand, raised $750K in Seed funding.
The backers included a diverse group of investors in the beauty, finance and the consumer-packaged goods sectors. Among them, there was Reel Founder Derin Oyekan.
The company intends to use the funds to accelerate market expansion, growth, marketing and product development efforts.
Led by Monica Reese, Summer Rice, and Kara Kelly, Lure Life is a CBD brand offering products with clean, and organic ingredients, for the daily routine, addressing menopause, sexual wellness, interrupted sleep, and pain points.
The Lure line currently includes:
- Lure Deluxe Intimacy Oil, an all-natural lubrication designed to create a sensual and easy glide for intimate moments, also used for massages, face or as post bath moisturizer.
- Lure Relief Stick, a topical treatment designed to reduce pain and inflammation, also used for relieving cramps, to smooth cracked heels, and to rub on chests when users have a cold.
- Lure Original Premium Oil, an All-Natural CBD oil designed to be a multi tasker to reduce stress, anxiety, pain, and create restful sleep.
Lure products can be found at select stores nationwide in addition to an exclusive online partnership with lifestyle brand Madewell and through strategic affiliate partners.