Fri. Jun 9th, 2023

Cleancult Raises $25M in Series B Funding

Cleancult, a NYC-based sustainable cleaning brand using plant-based ingredients and zero-waste packaging, closed a $25m Series B funding.

Along with Reynolds Channel and Anchor Capital, investors in the business include Box Group, Vanterra Capital, and Blue Scorpion Investments, as well as Kevin Hart with his VC firm, Hartbeat Ventures, and Rachel Zoe with Rachel Zoe Ventures. As part of this financing, Cleancult will add Seth Cohen, Managing Partner of Reynolds Channel, and Mark Zurcher, Former CEO of Angie’s BOOMCHICKAPOP and a veteran CPG executive, to its Board.

Launched in 2019 by Ryan Lupberger and Zachary Bedrosian, Cleancut has a complete offering of home cleaning essentials, including Liquid Hand Soap, Laundry Detergent, Stain Stick, All Purpose Cleaner, Dish Soap, Bar Soap, and more, all featuring biodegradable plant-based formulas that harness the power of natural ingredients. Many feature its patented CocoClean Technology, the brand’s proprietary formula technology that takes the natural antimicrobial and antifungal properties in coconuts.

The company packages soap in recyclable milk cartons, and offers reusable glass dispensers instead of plastic bottles.

With this new funding, Cleancut aims to bring on additional retailer partners. Over the next few months, the company will expand into an additional 2,500 stores, elevating the brand’s retail presence to over 5,500 stores across the U.S. and Canada including CVS, Bed Bath & Beyond and Meijer.


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