Business management tool Fluid.work secures £2m
SaaS company Fluid.work has secured £2 million investment from venture capital investor Praetura Ventures.
The investment will allow Fluid.work, behind a cloud-based solution for more productive work environments, to significantly grow its team, boost marketing activity and target global expansion.
Headquartered in London, Fluid.work provides an all-in-one business management tool and collaboration software to businesses across all sectors, including those in the professional and financial services, retail and insurance industries.
The platform uses a variety of industry-first tools, including custom automated workflows, automated presentation creation, interactive dashboards, work hubs, resource management, intuitive integrations reporting and tracking systems.
Fluid.work aims to tackle unproductive meetings, unclear communication, manual reporting and time-consuming tasks. Demand for its services has surged following the COVID-19 pandemic in response to changing working practices.
By automating low value tasks, the Fluid.work system aims to give employees back their time for more fulfilling activities in their working day. Its global clients include Herbalife, Investec, Santander and Walmart.
“We are delighted to have closed this funding round with Praetura Ventures,” said Jared Whitaker, CEO. “Fluid.work is set to scale and grow massively, and we are so excited to share our solution with more clients globally.
“We know that our platform makes a difference for every single user, allowing them to work a better day, save time, increase productivity, and focus on what matters most.”
David Foreman, managing director of Praetura Ventures, added: “Jared and the team have built a great business to date.
“Whilst there are other tools in the market, clearly the innovation and service Fluid.work brings to the sector has helped them attract and retain a wide variety of clients, from SMEs to household names.
“We can’t wait to work with Fluid.work and support them in this next chapter.”