Base (fka Crowdvocate), a Kfar Saba, Israel- and San Francisco, CA-based B2B customer marketing platform provider, raised $15M in funding.
Backers included Wing VC and Vertex Ventures Israel.
The company intends to use the funds to expand operations and its business reach.
Founded in 2018 by co-founders Gal Biran (CEO) and Gal Briner (CTO), Base is building a Customer-led Growth (CLG) ecosystem for customer marketing professionals to grow in, including an end-to-end Customer Marketing platform, the first CLG academy, and a global professional Community. With integrations, automations, insights, and education, the company helps users refocus efforts on their organization’s most valuable assets – its relationships with customers. Marketing teams already using Base include those at HubSpot, Gainsight, Twilio, Gong, NICE, NetApp, Calendly, Similarweb, Trustpilot, Gainsight, Radware, Zscaler and more.