Fri. Jan 27th, 2023

After serving Formula 1 drivers, Finnish Hintsa Performance wants to be your health coach with €5.1 million funding

The Helsinki-based startup offers wellbeing coaching built on the science of sustainable behavioural change to establish goals, support change, and maintain change long-term via a smartphone

Finnish high-performance coaching and wellbeing service platform Hintsa Performance has raised €5.1 million in new funding from notable investors, including ex-Unilever CEO Paul PolmanK5 Global, The Late Late Show host James Corden, and Charles Plowden, former joint senior partner of Baillie Gifford & Co. 

The extra cash in the kitty will fuel its global growth. Hintsa will also launch a new mobile app to make its science-based coaching methods accessible to organisations and, eventually, consumers. The performance startup had closed a round of €6.8 million in 2018.

The startup offers wellbeing coaching based on proprietary methodologies built on the science of sustainable behavioural change to establish goals, support change, and maintain change long-term. The approach covers all the areas of health and wellbeing, from physical activity to sleep and recovery, mental energy, general health, nutrition, and biomechanics.

Wellbeing has risen to the top of the agenda for individuals and leaders alike. According to a 2021 survey by the American Psychological Association, nearly 3 in 5 employees reported negative impacts of work-related stress, including lack of motivation, work effort, and energy. 44% reported physical fatigue – up 38% since 2019.

Hintsa claims its clients have reported over 100% increase in ability to relax during breaks, reduced emotional stress, fatigue, social stress, and burnout risk after completing a Hintsa coaching programme. The startup’s individualised coaching programmes are based on optimising health, wellbeing, and performance. The company’s customers include the likes of CEOs of Fortune 500 companies, Formula 1 World Champions, and global organisations such as Reckitt, Accenture, Deloitte, Nokia, and CGI.

Annastiina Hintsa, CEO and co-founder of Hintsa said: “By harnessing the power of technology, we can make an even bigger impact on society where individuals are under constant pressures that make coping successfully in life difficult.”

Ed Beccle, co-founder of Hintsa added: “With the help of our investors, we will turn Hintsa into a high-tech coaching company the world has never seen before. The startup has already proven its services on the highest level of business and sports.”

Paul Polman, former Unilever CEO and investor via Manatu Partners added: “Companies need to operate as positive forces and promoting a culture of wellness is fundamental. Employee and stakeholder wellness is tied to performance. Those companies who do it right stand to gain an immense advantage from talent acquisition, retention, engagement, and results.”


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