Sun. Oct 1st, 2023

4 Investing Tips for Now—No Matter What Markets Do

Market uncertainty is something we all know about, but 2018 made us feel its effects in a big way. Turbulent markets can tempt us to forget about our long-term goals, kind of like the snooze button entices us to stay in bed instead of getting up to exercise.

No one knows how the markets will move next. But there are time-tested strategies that can help you stay focused on your future.

1. Eliminate the Guesswork–Make It Automatic

When market volatility, political events or financial headlines dominate news feeds, investors may feel compelled to make emotional choices. As a result, the thrill of higher returns often drives them to buy at the peaks. On the flip side, panic during declines causes investors to sell low and lock in losses. Both actions are opposite of what a well-structured investment plan would have you do.

Instead, take advantage of market swings by investing regularly. An easy way to do this is to set up an automatic investment plan. This means you invest a set amount every month from your bank or paycheck. It lets you buy more shares when prices are low, and fewer shares when prices are high.

To get the full benefit from this technique, known as dollar cost averaging1, be prepared to continue investing at regular intervals, even during economic downturns.


Hypothetical calculations with a $2,500 initial investment and monthly (weekly) investments over 40 years earning a rate of 6% annually. Assumes reinvestment of all gains, dividends and interest, and does not include fees, expenses, or taxes. If all taxes, fees, and expenses were reflected, the reported value would be lower.

Graph showing the difference between investing $12.50, $25 and $50 a week for 40 years.

 Source: American Century Investments Future Value Calculator. Financial Calculators from ©2018 KJE Computer Solutions, LLC.

2. Don’t Predict the Future–Stay Invested

The impulse to jump in and out of the markets (or even temporarily sit on the sidelines) can be strong. Even if you’re feeling lucky, making money and avoiding losses is more than just guessing at the market’s direction. Research confirms your best strategy is not trying to time the market but spending time in the market with a well-developed investment plan.

Remember, time is on your side when investing for long-term goals. The chances of generating positive returns in your portfolio improve the longer you stay invested.


Graph showing the impact of missing the best 30, 20, 10 days in the market.

 Source: FactSet.

Growth of $10,000 in the S&P 5002, 20 Years Ending Dec. 31, 2018.

3. Reframe Market Declines–See the Opportunities

Market declines or investments with lower returns can actually present potential buying possibilities—especially if you’re practicing the principles above: investing automatically and staying in the markets.

Say you have a portfolio made up of stocks, bonds and cash, and market volatility has decreased the value of your bonds and increased the value of your stocks. To avoid too much stock risk, you could rebalance to get the percentages back to your original allocations.

In that case, you may sell top performers and buy more of the investments whose value has declined. This is the definition of buying low and selling high.


Rebalancing Your Mix: Hypothetical portfolio chart.

Source: American Century Investments®

Original Allocation: For example, you may have decided to allocate 60% of your portfolio to stocks, 30% to bonds and 10% to cash investments.

Out of Balance: If market activity causes the value of your stocks to increase, you’ll have a greater percentage invested in stocks, leaving you exposed to more risk than you intended.

Rebalanced: Rebalancing—buying more bonds and cash investments and selling stocks—gets you back to your original 60/30/10 mix.

4. Diversify Your Portfolio–Seek a Smoother Ride

Another core investing principle is diversification, which means spreading your money across many kinds of investments that respond differently to market changes. This helps manage volatility.

How? Choosing investments that don’t react the same way to market conditions can help balance performance risks. When one asset type isn’t doing so well, another may be in favor.

In addition, diversification should go beyond the general categories of stocks, bonds and cash. Each of these can be split further into more specialized categories to take advantage of different parts and behaviors of the markets.

It Looks Diversified, but…

Beware, investing your money with different financial institutions or having stocks, bonds and money markets does not mean your investments are necessarily diversified. That’s particularly true if they all act the same when markets move.

The hypothetical scenario is an example of what a diversified portfolio might look like.

Beware, investing your money with different financial institutions or having stocks, bonds and money markets does not mean your investments are necessarily diversified. That’s particularly true if they all act the same when markets move.

 Source: American Century Investments.

Volatility Doesn’t Have to Wreck Your Confidence

These strategies can help you stay grounded and focused on your long-term goals when the markets want to take you on a wild ride. Let us help you put them into practice—that’s why we’re here.


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